The brand required a catalog‑heavy site with multiple images per product, advanced filtering, and a smooth checkout—while still feeling fast on all devices. Data migration from the UK catalog involved inconsistent formats and taxonomy that needed to be adapted for local customers.
A state-of-the-art e‑commerce platform built from the ground up with structured product data, robust filtering and search, and an optimised mobile‑first client-facing website. We developed custom import scripts to cleaned, normalise and organise thousands of SKUs into a usable catalog. Performance work included lazy loading, responsive images, CDN integration and query optimisation, while payments were integrated and rigorously tested for UAE‑ready reliability and multi‑currency support.
Fire & Earth Dubai now has a fast, premium online store where customers can browse thousands of products without lag or confusion. The platform supports smooth local payments, clear navigation across categories and a shopping experience that matches the brand's high‑end positioning.
End‑to‑end full‑stack ownership across data migration, backend architecture, frontend build and payment integration.
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